verb
[with object]
combine (two or more sets of information, texts, ideas, etc.) into one: the urban crisis conflates a number of different economic, political, and social issues
Derivatives
conflation
Pronunciation:/-ˈfleɪʃ(ə)n/
noun
Origin:
late Middle English (in the sense ‘fuse or melt down metal’): from Latin conflat- 'kindled, fused', from the verb conflare, from con- 'together' + flare 'to blow'
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Maybe it is built into us to conflate. Just consider the image. Will men be more apt to purchase bottled tea...what was that brand again?

tgraham on flickr